Dr Swapna S MBA., M.Phil., PGDCA., SET., Ph.D.,
Assistant Professor
Email: swapnas@skasc.ac.in
| Experience (SKASC) | 4 years 0 months |
| Total Experience | 23 years 11 months |
| Under Graduate | B Com |
| Post Graduate | MBA |
| PhD Title | Consumers’ Perception and Preference towards Parent Brands and its Extension with reference to select FMCG Products in Coimbatore City |
| Qualified with NET / SLET | SLET |
| Peer Reviewed | 13 |
| Details of Publications | Swapna,S. (2023). Challenges and Opportunities faced by Womanish Entrepreneurs in the Beautician Industry with Reference to Coimbatore City. Asiatic Journal of Mumbai-A UGC CARE Group 1 Journal, 99(08), 299–304. Swapna ,S. (2023). “ Comparative study on Online shopping and traditional shopping behaviour among the consumers during the pandemic with reference to Coimbatore city.” UGC Care Approved , Group I Ref No 199“Social Science” Peer Reviewed, Bilingual, Biannual, Multidisciplinary Referred Journal, 12(01), 1–8.
Swapna,S. (2022). “ Impact of Social Media on Consumer Buying Behaviour.” UGC Care Journal , Shodhasamhita: Journal of Fundamental & Comparative Research, VIII(1), 2277–7067.
Swapna,S., Kirthika Mahalingam.,. (2021). “ Comparative study on the various Direct –to-Home (DTH) Service Providers with special reference towards Coimbatore city.” UGC CARE Group 1- the Journal of Indian Art History Congress, 26(29(XXV)), 0975–7945.
Swapna,S. (2019). “FMCG Consumers Awareness Towards Parent and Extended Brand Attributes.” UGC CARE Approved International Indexed and Referred Journal, Think India Journal, 22(35), 0971–1260.
Swapna, S. (2018). “ A Study on Consumer Behaviour in Two-Wheeler Motor Bikes with special Reference to Coimbatore City.” Emperor International Journal of Finance and Management Research, 4(9), 2395–5929.
Swapna, S. (2017). Brand Extensions: Factors Influencing Consumer Decision Making. UGC Referred Shanlax International Journal of Management, 5(2), 2321–4643. Swapna, S. (2016). “Impact of Social Media/Social Network on Students Education.” Indo Global Journal of Applied Management Science, 4(2), 2320–7892.
Swapna, S. (2014). “Branding: Strategy of Sustainable Development in Business.” Indo Global Journal of Applied Management Science, 2(2), 2320–7892.
Swapna, S. (2014a). “Corporate Role in Environmental Decision making.” International Journal of Scientific Research and Management (IJSRM), 1(9), 2321–3418.
Swapna, S., Manian, K. (2013). “Brand Extension Evaluation.” International Journal of Functional Management, 4(2), 2319–1406.
Swapna, S. (2013). E-Marketing Strategy. International Journal of Scientific Research and Management, 1(7), 2321–3418. Swapna, S. (2012). “Stress Management among the College teachers with reference to Coimbatore City". Zenith International Journal of Business Economics &Management Research., 2(11), 2249-8826. |
| Books Published (Till date) | 1 |
| Details of Books | Rajan,P., Julian Gnana Dhas,C., Mary Saranya,J., Vidhya,M., & Swapna,S. (2024). Management Insights and Perspectives (2nd ed.). Royal Book Publishing. |
| Book Chapters Published (Till date) | 4 |
| Details of Book Chapters | Swapna, S. (2023a). Digital Transformation: Revolutionizing Business for the Digital Era. In Management in Digital World (1st ed., pp. 50–55). Royal Book Publishing. Swapna, S. (2023b). Hybrid Working Mode. In Future Trends ,Breakthroughs and Innovation in HRM (1st ed., pp. 197–201). Shanlax Publications. Swapna, S. (2024). Digital Marketing Strategies for Start Ups. In Management Insights and Perspectives (1st ed., pp. 35–39). Royal Book Publishing. Induji, R. T., Somasundari, K. M., VinothKumar, K. R., Swapna, S., Brindha, S., & Kumar, S. K. (2024). Entry of the Metaverse in Human Resource Management: A Paradigm Shift in Workplace Dynamics. In El Khoury, R. (eds) Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations.Studies in systems, decision and control published by Springer Cham Scopus Indexed (pp. 73–80). https://doi.org/10.1007/978-3-031-63569-4_7 |
| Details of Patents | |
| Number of Funded Projects (Till date) | 2 |
| Details of Funded Projects | Grant of Rs.20000/- received from the Department of Science and Technology, Ahmedabad for conducting Three Days Entrepreneurship Awareness Camp at Dr.SNS Rajalakshmi College of Arts & Science during Dec 2017.
Grant of Rs.75000/- received from Rajiv Gandhi National Institute of Youth Development , Ministry of Youth Affairs & Sports Government of India , Sriperumbudur for Organising A 3 Day Programme on Coping with the Mental Health Issues faced by the Adolescents for the UG students at Sri Krishna Arts and Science College during Mar 2022. |