Faculty Photo

Dr.T.Kalakumari M. Com., M.Phil., MBA.,MCA,.PGDCA,Ph.D.,

Associate professor

Email: kalakumarit@skasc.ac.in

Experience (SKASC) 17 years 10 months
Total Experience 24 years 3 months
Under Graduate BCOM
Post Graduate M.COM
PhD Title Consumer Behaviour Towards Health Drinks – An Experiential Marketing of Urban Households in Coimbatore District.
Scopus 1
Web of Science 1
Peer Reviewed 15
Details of Publications
  1. Dr.T.Kalakumari. (2024). Innovative business models in the digital age: A comparative analysis. Chaiers Magellanes-NS, 6(2). https://doi.org/1624-1940
  2. Dr.T.Kalakumari. (2024). A study on brand loyalty among youth towards private label brands. Indian Journal of Natural Sciences, 15(83), 1-10. https://doi.org/0976-0997
  3. Dr.T.Kalakumari. (2023). Cross-cultural marketing: Understanding and catering to diverse consumer groups. ShodhaPrabha - University Grant Commission (UGC) Care Journal, 1, 21-27. https://doi.org/0974-8946
  4. Dr.T.Kalakumari. (2022). Internet of Things (IoT) in industry and other applications. YMER, 21(3), 159-164. https://doi.org/0044-0477
  5. Dr.T.Kalakumari. (2020). Emotional experience of consumption of fast food—A study of college students in Sultanate of Oman. Open Journal of Business and Management, 8, 452-466. https://doi.org/2329-3292
  6. Dr.T.Kalakumari (2018). An analysis of educational technology usages of college students in learning process. International Journal of Academic Research and Development, 3(5), 116-119. https://doi.org/2455-4197
  7. Dr.T.Kalakumari (2018). Risk management process of cloud computing in banking sector. JETIR, 5(11). https://doi.org/2349-5162
  8. Dr.T.Kalakumari (2017). Experiential marketing – Factors influencing the consumption pattern of health drinks. IRACST – International Journal of Commerce, Business and Management (IJCBM), 6(5). https://doi.org/2319-2828
  9. Dr.T.Kalakumari. (2016). Cognizance on Indian traditional small millets among rural and urban households in Coimbatore district. IRACST – International Journal of Commerce, Business and Management (IJCBM), 5(6). https://doi.org/2319-2828
  10. Dr.T.Kalakumari. (2016). A study on cognizance of Swachh Bharat mission in the society. IJMDRR- International Journal of Multidisciplinary Research Review, 1(21). https://doi.org/2395-1877
  11. Dr.T.Kalakumari. (2016). A study on health drinks buying and consuming practices of consumers. ZENITH International Journal of Multidisciplinary Research, 6(12). https://doi.org/2231-5780
  12. Dr.T.Kalakumari. (2014). Study on the role of emotional satisfaction in retail outlets. International Journal of Research in Commerce, IT & Management, 4(2). https://doi.org/2231-5756
  13. Dr.T.Kalakumari. (2014). A conceptual framework of marketing strategies in Coca-Cola. Global Journal of Commerce and Management Perspective, 3(1), 153-157. https://doi.org/2319-7285
  14. Dr.T.Kalakumari. (2012). A conceptual study of building a strong brand with CBBE model. Zenith - International Journal of Multidisciplinary Research, 2(1), 187-193. https://doi.org/2231-5780
  15. Dr.T.Kalakumari. (2011). Experiential marketing connecting customers with brands. International Research Journal – Golden Research Thoughts, 1(3), 150-153. https://doi.org/2231-5063
  16. Dr.T.Kalakumari. (2011). Vegas: Better performance than other TCP congestion control algorithms on MANETs. International Journal of Computer Networks (IJCN), 3(2), 151-158. https://doi.org/1985-4129
  17. Dr.T.Kalakumari. (2011). Experimental evaluation of TCP BIC and TCP Vegas in MANETs. International Journal of Computer Applications, 16(1), 34-38. https://doi.org/0975-8887





Details of Books

1 Kalakumari, T., Bairwo, S. L., V., J., Wadhawankar, S. N., & Choudhary, P. (2023). International trade and finance (1st ed.). RED'SHINE Publication Pvt. Ltd. in association with RED'MAC International Press & Media Inc. https://doi.org/978-93-5879-563-9

2.Kalakumari, T., Sahu, S. R., Agarwal, S., Agarwal, M., & Sivakumar, G. (2024). Supply chain dynamics: Navigating complexity for competitive advantage. SCIRBE & SCROLL PUBLISHING LTD. https://doi.org/978-81-981331-0-6.

Book Chapters Published (Till date) 3
Details of Book Chapters

Kalakumari, T. (2023). Implementing customer segmentation using machine learning. Commerce in the Digital Strides of Innovation Aeon, Edition1, 101–115. Sri Krishna Arts and Science College. ISBN: 978-819626410-9.

Kalakumari,

Number of Patents Published 1
Details of Patents
  1. Kalakumari, T. (2023). Automated financial management system for small business owners (Patent No. 391555-001, Serial No. 144697). Government of India. 27 September 2023.


Details of Funded Projects
  1. The collaborative research project titled "Rain Water Harvesting and Predictive Water Management Using Artificial Intelligence to Distribute Urban People in Sultanate of Oman: Solutions to Achieve Sustainable Development Goals Through Technology" has been approved and selected for the academic year 2024-2025. The project has been funded with an amount of 450 OMR.