Dr.T.Kalakumari M. Com., M.Phil., MBA.,MCA,.PGDCA,Ph.D.,
Associate professor
Email: kalakumarit@skasc.ac.in
| Total Experience | 22 years 5 months |
| Under Graduate | BCOM |
| Post Graduate | M.COM |
| PhD Title | Consumer Behaviour Towards Health Drinks – An Experiential Marketing of Urban Households in Coimbatore District. |
| Scopus | 1 |
| Web of Science | 1 |
| Peer Reviewed | 15 |
| Details of Publications | Dr.T.Kalakumari. (2024). Innovative business models in the digital age: A comparative analysis. Chaiers Magellanes-NS, 6(2). ISSN: 1624-1940. Dr.T.Kalakumari. (2024). A study on brand loyalty among youth |
| Books Published (Till date) | 1 |
| Details of Books | 1. Kalakumari, T., Bairwo, S. L., V., J., Wadhawankar, S. N., & Choudhary, P. (2023). International trade and finance (1st ed.). RED'SHINE Publication Pvt. Ltd., India, in association with RED'MAC International Press & Media Inc., UK/S |
| Book Chapters Published (Till date) | 3 |
| Details of Book Chapters | Kalakumari, T. (2023). Implementing customer segmentation using machine learning. Commerce in the Digital Strides of Innovation Aeon, Edition1, 101–115. Sri Krishna Arts and Science College. ISBN: 978-819626410-9. Kalakumari, |
| Number of Patents Published | 1 |
| Details of Patents |
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