Experience (SKASC) |
17 years 10 months |
Total Experience |
24 years 3 months |
Under Graduate |
BCOM |
Post Graduate |
M.COM |
PhD Title |
Consumer Behaviour Towards Health Drinks – An Experiential Marketing of Urban Households in Coimbatore District. |
Scopus |
1 |
Web of Science |
1 |
Peer Reviewed |
15 |
Details of Publications |
- Dr.T.Kalakumari. (2024). Innovative business models in the digital age: A comparative analysis. Chaiers Magellanes-NS, 6(2). https://doi.org/1624-1940
- Dr.T.Kalakumari. (2024). A study on brand loyalty among youth towards private label brands. Indian Journal of Natural Sciences, 15(83), 1-10. https://doi.org/0976-0997
- Dr.T.Kalakumari. (2023). Cross-cultural marketing: Understanding and catering to diverse consumer groups. ShodhaPrabha - University Grant Commission (UGC) Care Journal, 1, 21-27. https://doi.org/0974-8946
- Dr.T.Kalakumari. (2022). Internet of Things (IoT) in industry and other applications. YMER, 21(3), 159-164. https://doi.org/0044-0477
- Dr.T.Kalakumari. (2020). Emotional experience of consumption of fast food—A study of college students in Sultanate of Oman. Open Journal of Business and Management, 8, 452-466. https://doi.org/2329-3292
- Dr.T.Kalakumari (2018). An analysis of educational technology usages of college students in learning process. International Journal of Academic Research and Development, 3(5), 116-119. https://doi.org/2455-4197
- Dr.T.Kalakumari (2018). Risk management process of cloud computing in banking sector. JETIR, 5(11). https://doi.org/2349-5162
- Dr.T.Kalakumari (2017). Experiential marketing – Factors influencing the consumption pattern of health drinks. IRACST – International Journal of Commerce, Business and Management (IJCBM), 6(5). https://doi.org/2319-2828
- Dr.T.Kalakumari. (2016). Cognizance on Indian traditional small millets among rural and urban households in Coimbatore district. IRACST – International Journal of Commerce, Business and Management (IJCBM), 5(6). https://doi.org/2319-2828
- Dr.T.Kalakumari. (2016). A study on cognizance of Swachh Bharat mission in the society. IJMDRR- International Journal of Multidisciplinary Research Review, 1(21). https://doi.org/2395-1877
- Dr.T.Kalakumari. (2016). A study on health drinks buying and consuming practices of consumers. ZENITH International Journal of Multidisciplinary Research, 6(12). https://doi.org/2231-5780
- Dr.T.Kalakumari. (2014). Study on the role of emotional satisfaction in retail outlets. International Journal of Research in Commerce, IT & Management, 4(2). https://doi.org/2231-5756
- Dr.T.Kalakumari. (2014). A conceptual framework of marketing strategies in Coca-Cola. Global Journal of Commerce and Management Perspective, 3(1), 153-157. https://doi.org/2319-7285
- Dr.T.Kalakumari. (2012). A conceptual study of building a strong brand with CBBE model. Zenith - International Journal of Multidisciplinary Research, 2(1), 187-193. https://doi.org/2231-5780
- Dr.T.Kalakumari. (2011). Experiential marketing connecting customers with brands. International Research Journal – Golden Research Thoughts, 1(3), 150-153. https://doi.org/2231-5063
- Dr.T.Kalakumari. (2011). Vegas: Better performance than other TCP congestion control algorithms on MANETs. International Journal of Computer Networks (IJCN), 3(2), 151-158. https://doi.org/1985-4129
- Dr.T.Kalakumari. (2011). Experimental evaluation of TCP BIC and TCP Vegas in MANETs. International Journal of Computer Applications, 16(1), 34-38. https://doi.org/0975-8887
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Details of Books |
1 Kalakumari, T., Bairwo, S. L., V., J., Wadhawankar, S. N., & Choudhary, P. (2023). International trade and finance (1st ed.). RED'SHINE Publication Pvt. Ltd. in association with RED'MAC International Press & Media Inc. https://doi.org/978-93-5879-563-9 2.Kalakumari, T., Sahu, S. R., Agarwal, S., Agarwal, M., & Sivakumar, G. (2024). Supply chain dynamics: Navigating complexity for competitive advantage. SCIRBE & SCROLL PUBLISHING LTD. https://doi.org/978-81-981331-0-6. |
Book Chapters Published (Till date) |
3 |
Details of Book Chapters |
Kalakumari, T. (2023). Implementing customer segmentation using machine learning. Commerce in the Digital Strides of Innovation Aeon, Edition1, 101–115. Sri Krishna Arts and Science College. ISBN: 978-819626410-9. Kalakumari, |
Number of Patents Published |
1 |
Details of Patents |
- Kalakumari, T. (2023). Automated financial management system for small business owners (Patent No. 391555-001, Serial No. 144697). Government of India. 27 September 2023.
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Details of Funded Projects |
- The collaborative research project titled "Rain Water Harvesting and Predictive Water Management Using Artificial Intelligence to Distribute Urban People in Sultanate of Oman: Solutions to Achieve Sustainable Development Goals Through Technology" has been approved and selected for the academic year 2024-2025. The project has been funded with an amount of 450 OMR.
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