Sri Krishna Arts and Science College (An Autonomous Institution)
Dr. Sathiya M (MBA.,)
Assistant Professor
Email: sathiyam@skasc.ac.in
| Experience (SKASC) | 3 years 9 months |
|---|---|
| Total Experience | 18 years 6 months |
| Under Graduate | B.Com (CA) |
| Post Graduate | MBA |
| PhD Title | Impact of Digital Marketing on Consumer Buying Behavior Towards Electronic Gadgets |
| Scopus | 3 |
| Peer Reviewed | 7 |
| Details of Publications | |
| Details of Books | 1.M.Sathiya “Business Environment” CiiT Publication, Coimbatore, March 2019, ISBN: 978-9387871-01-4.
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| Book Chapters Published | 13 |
| Details of Book Chapters | 1.Jagajeevan, & Sathiya. (2022). Business and Society . In Fusion of knowledge (2nd ed., Vol. 4). Infinity Publication. 2. Sathiya, M. (2022). Effectiveness of blended education based on flipped classroom and hybrid learning model in higher |
| Patents Published | 1 |
| Details of Patents | |
| Details of Funded Projects |