Email: umaparvathys@skasc.ac.in
| Experience (SKASC) | 1 years 5 months |
|---|---|
| Total Experience | 19 years 9 months |
| Under Graduate | B.Sc |
| Post Graduate | M.B.A |
| PhD Title | IMPACT OF MARKETING STRATEGIES ON CUSTOMER ADVOCACY FOR PUBLIC AND PRIVATE SECTOR BANK IN TIRUNELVELI |
| Qualified with NET / SLET | SLET |
| Web of Science | Select |
| Peer Reviewed | Select |
| Details of Publications | |
| Books Published | Select |
| Details of Books | |
| Book Chapters Published | 1 |
| Details of Book Chapters | Rani, J., Rathnakumar, A., & Dhanalakshmi, S. (Eds.). (2024). TRANSFORMING DIGITAL SYNERGY: ALIGNING MARKET ENGAGEMENT, ECONOMIC PLANNING, TALENT OPTIMIZATION, AND PROCESS INNOVATION (p. 113). Shanlax Publications. |
| Patents Published | Select |
| Details of Patents | |
| Funded Projects | Select |
| Details of Funded Projects |