Email: umaparvathys@skasc.ac.in
Experience (SKASC) | 1 years 0 months |
Total Experience | 19 years 5 months |
Under Graduate | B.Sc |
Post Graduate | M.B.A |
PhD Title | IMPACT OF MARKETING STRATEGIES ON CUSTOMER ADVOCACY FOR PUBLIC AND PRIVATE SECTOR BANK IN TIRUNELVELI |
Qualified with NET / SLET | SLET |
Web of Science | Select |
Peer Reviewed | Select |
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Books Published (Till date) | Select |
Details of Books | |
Book Chapters Published (Till date) | 1 |
Details of Book Chapters | Rani, J., Rathnakumar, A., & Dhanalakshmi, S. (Eds.). (2024). TRANSFORMING DIGITAL SYNERGY: ALIGNING MARKET ENGAGEMENT, ECONOMIC PLANNING, TALENT OPTIMIZATION, AND PROCESS INNOVATION (p. 113). Shanlax Publications. |
Number of Patents Published | Select |
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Number of Funded Projects (Till date) | Select |
Details of Funded Projects |