Faculty Photo

Dr. X. Catherine Arputha Divya M.Com ., M.B.A., Ph.D.,

ASSISTANT PROFESSOR

Email: kathu777@gmail.com

Experience (SKASC) 8 years 9 months
Total Experience 9 years 8 months
Under Graduate BCOM
Post Graduate MCOM
PhD Title CUSTOMER PERCEPTION AND SATISFACTION TOWARDS ONLINE TRAVEL TICKET BOOKING BASED ON E- SERVICE QUALITY WITH SPECIAL REFERENCE TO COIMBATORE CITY
Scopus 1
Web of Science 2
Peer Reviewed 5
Details of Publications

    “An Impact of Digital commerce in TCS” Vivekananda institute of information and management studies, “Recent trends in management and applications”, volume 2,ISBN 978-93-85977-88-6

     “An Impact on services provided by public and private banks to the customer”, STC college ,Demonetization effects on Indian financial system”

 

     “Women Entrepreneurs”, K.S.R. College of Arts and Science for Women, “International conference on Role of women in Entrepreneurial development in the Indian Context” ISSN 2321-3604”      

       

       “A Study On Mobile Banking Application Usage In Business Payments , IJMSS - Oct 8(1.3) Conference Proceedings Special e-Issue 2018 , Impact of Cyber Crime & Security Management in Digital Transactions “Issues & Challenges”, Sankara College Of Science And Commerce


“Factors That Influzence The Customer Perception To Book Tickets Through Online (With Special Reference To Women), Shodha Prabha (UGC CARE Journal), ISSN: 0974-8946, Vol. 47, Issue. 01, No.19: 2022”


     “A research on strategy selling in mobile application (with S R To instructional   application), IJITEE, (scopus) ISSN : 2278 – 3075 , October 2019


A Study on Customer Satisfaction towards Digital Marketing, Indian Journal of Natural Sciences, ISSN: 0976 – 0997,Vol.12 / Issue 67 / August / 2021



Impact on Artificial and Augmented Intelligence in Education Field (with Special Reference to College Students), Indian Journal of Natural Sciences, ISSN: 0976 – 0997, Vol.15 / Issue 85 / Aug / 2024


Details of Books


Book Chapters Published (Till date) 4
Details of Book Chapters

An Impact of Higher education system with digitization and blended learning method, Harmonizing strategies for India @75 - Perspective from UN Agenda for 2030, 7/23/2024

 

chatbots - 2025 A Nouvelle personal assistant in business, conventus 2023 - commerce in the digital strides of Innovation of Aeon, 02 2024

 

Details of Patents


Details of Funded Projects