Dr. KUMARASAMY T M.Com.,M.Phil.,MBA.,Ph.D.,

Google Scholar: https://scholar.google.com/citations?user=Y7gwhZcAAAAJ&hl=en&authuser=1

1. Kumarasamy, T., & Murugesan, J. (2016). Myths and realities of green marketing in present scenario. In Myths and realities of business in the digital era PG Research Department of Commerce, Jamal Mohamed College, Trichy, pp. 290–297. 
2. Kumarasamy, T., & Murugesan, J. (2016). Awareness and perception of green marketing in Kumbakonam town. International Journal of Applied Research, 2(4), 163-167. 
3. Kumarasamy, T., & Murugesan, J. (2006). Green marketing trend in Indian automobile industry. Jamal Academic Research Journal: An Interdisciplinary, 9(1), 29-35.
4. Kumarasamy, T., & Murugesan, J. (2017). Consumer perception of green marketing with special reference to organic food products in Kumbakonam Town. Indian Journal of Applied Research, 7(1), 742-744.
5. Senthilkumar, A., Ranjith Kumar, K., & Kumarasamy, T. (2017). A study on case-less drivers via green banking in India. Jamal Academic Research Journal: An Interdisciplinary, 9(2), 109-111.
6. Kumarasamy, T., & Murugesan, J. (2017). Green marketing initiatives in Indian corporate sector. Shanlax International Journal of Management, 5(1), 27-33.
7. Senthilkumar, A., & Kumarasamy, T. (2017). Strategic of e-commerce growth in India – An overview. Emperor International Journal of Finance and Management Research, 3(5), 37-41.
8. Kumarasamy, T., Krishnapraba, S., & Mohanapriya, P. (2017). Modern development digitalization in banking sector. Asia Pacific Journal of Research, 1(1), 1-6.
9. Kumarasamy, T., & Srinivasan, J. (2017). Impact of social media applications on small and medium business entrepreneurs in India. International Journal of Commerce and Management Research, 3(10), 50-53.
10. Sivaramakrishnan, G., & Kumarasamy, T. (2018). Financial smartness and behaviour of working employees with respect to Coimbatore City. International Journal of Commerce and Management Research, 4(2), 70-75.
11. Kumarasamy, T. (2018). Impact of tourism industry development in Coimbatore City. International Journal of Applied Research, 4(4), 167-171.
12. Kumarasamy, T., Swathi Meena, G., & Athira, R. (2018). Factors towards influence on espousal of cloud computing in favor of SMEs in Coimbatore City. Journal of Emerging Technologies and Innovative Research, 5(12), 243-248.
13. Kumarasamy, T. (2021). Prevalence of malnutrition in children between zero to five years with reference to Coimbatore City. International Journal of Multidisciplinary Educational Research, 10(5), 71-76.
14. Kumarasamy, T. (2021). A study on the behaviour of investors and their risk–return perception with special reference to Salem City. Recent Trends in Data Mining and Business Forecasting, 2(2), 16-23.
15. Kumarasamy, T., Yugesh, D. S., Balaji, K., Ganesh Kumar, S., & Sudhakaran, K. (2021). Employees’ perception and experience on work from home in IT and teaching sectors during COVID-19 with special reference to Coimbatore City. Natural Volatiles & Essential Oils, 8(5), 4758-4768.
16. Pushpalatha, M., & Kumarasamy, T. (2022). Foreign direct investment from an Indian perspective. Innovation in Economy & Policy Research, 3(2), 27-33.
17. Kumarasamy, T. (2022). Customer’s perception of the physical environment of SBI (reference to Coimbatore main branch). Journal of Emerging Technologies and Innovative Research, 9(12).
18. Pushpalatha, M., & Kumarasamy, T. (2022). Entrepreneurship is a way of life, not a chance exclusively for women. Journal of Emerging Technologies and Innovative Research, 9(12), 19-23.
19. Pushpalatha, M., & Kumarasamy, T. (2023). Application of the Markowitz model to the NSE's fifteen selected stocks and the Nifty Fifty index with regards. Dogo Rangsang, 13(6), 182-186.
20. Kumarasamy, T., & Pushpalatha, M. (2023). Social media’s effect on Generation Z in India. Journal of Sales, Service and Marketing Research, 4(2), 1-8.

1. Entrepreneurial Development, Dr.M.Pushpalatha,& Dr.T.Kumarasamy Vertex Research and Technology, ISBN:978-81-965070-6-0.Dec 2023 ·        
2. International conference information technology Dr. T. Kumarasamy – ISBN No. 978-620-7-47288-8; Lap Lambert academic publishing 2024

1. Pushpalatha, M., & Kumarasamy, T. (2023). Emerging digitrends that will influence the banking and financial services sector shaped in 2023. In Digitalization of the Indian Financial Sector (Vol. 4, pp. 171-175). Shanlax Publications. ISBN: 978-81-19337-00-2.
2. Pushpalatha, M., & Kumarasamy, T. (2023). A new era of digital money and their impact on digital financial integration in rural areas: Research done in Coimbatore city. In Harmonizing Strategies for India@75: Perspective from UN Agenda for 2030 (pp. 65-80). July 2023.
3. Kumarasamy, T., & Pushpalatha, M. (2023). Impact of IPL on the Indian economy. In Harmonizing Strategies for India@75: Perspective from UN Agenda for 2030 (pp. 176-186). School of Commerce, SKASC.
4. Kavipriya, R., & Kumarasamy, T. (2024). Assessing the social impact of organic food startups on local well-being and economic development: A data-driven analysis. In Green entrepreneurship startups (Vol. 1, pp. 905-915). Coimbatore Institute of Information Technology.