Google Scholar: https://scholar.google.com/citations?user=Y7gwhZcAAAAJ&hl=en&authuser=1

1. Kumarasamy, T., & Murugesan, J. (2016). Myths and realities of green marketing in present scenario. In Myths and realities of business in the digital era PG Research Department of Commerce, Jamal Mohamed College, Trichy, pp. 290–297. 
2. Kumarasamy, T., & Murugesan, J. (2016). Awareness and perception of green marketing in Kumbakonam town. International Journal of Applied Research, 2(4), 163-167. 
3. Kumarasamy, T., & Murugesan, J. (2006). Green marketing trend in Indian automobile industry. Jamal Academic Research Journal: An Interdisciplinary, 9(1), 29-35.
4. Kumarasamy, T., & Murugesan, J. (2017). Consumer perception of green marketing with special reference to organic food products in Kumbakonam Town. Indian Journal of Applied Research, 7(1), 742-744.
5. Senthilkumar, A., Ranjith Kumar, K., & Kumarasamy, T. (2017). A study on case-less drivers via green banking in India. Jamal Academic Research Journal: An Interdisciplinary, 9(2), 109-111.
6. Kumarasamy, T., & Murugesan, J. (2017). Green marketing initiatives in Indian corporate sector. Shanlax International Journal of Management, 5(1), 27-33.
7. Senthilkumar, A., & Kumarasamy, T. (2017). Strategic of e-commerce growth in India – An overview. Emperor International Journal of Finance and Management Research, 3(5), 37-41.
8. Kumarasamy, T., Krishnapraba, S., & Mohanapriya, P. (2017). Modern development digitalization in banking sector. Asia Pacific Journal of Research, 1(1), 1-6.
9. Kumarasamy, T., & Srinivasan, J. (2017). Impact of social media applications on small and medium business entrepreneurs in India. International Journal of Commerce and Management Research, 3(10), 50-53.
10. Sivaramakrishnan, G., & Kumarasamy, T. (2018). Financial smartness and behaviour of working employees with respect to Coimbatore City. International Journal of Commerce and Management Research, 4(2), 70-75.
11. Kumarasamy, T. (2018). Impact of tourism industry development in Coimbatore City. International Journal of Applied Research, 4(4), 167-171.
12. Kumarasamy, T., Swathi Meena, G., & Athira, R. (2018). Factors towards influence on espousal of cloud computing in favor of SMEs in Coimbatore City. Journal of Emerging Technologies and Innovative Research, 5(12), 243-248.
13. Kumarasamy, T. (2021). Prevalence of malnutrition in children between zero to five years with reference to Coimbatore City. International Journal of Multidisciplinary Educational Research, 10(5), 71-76.
14. Kumarasamy, T. (2021). A study on the behaviour of investors and their risk–return perception with special reference to Salem City. Recent Trends in Data Mining and Business Forecasting, 2(2), 16-23.
15. Kumarasamy, T., Yugesh, D. S., Balaji, K., Ganesh Kumar, S., & Sudhakaran, K. (2021). Employees’ perception and experience on work from home in IT and teaching sectors during COVID-19 with special reference to Coimbatore City. Natural Volatiles & Essential Oils, 8(5), 4758-4768.
16. Pushpalatha, M., & Kumarasamy, T. (2022). Foreign direct investment from an Indian perspective. Innovation in Economy & Policy Research, 3(2), 27-33.
17. Kumarasamy, T. (2022). Customer’s perception of the physical environment of SBI (reference to Coimbatore main branch). Journal of Emerging Technologies and Innovative Research, 9(12).
18. Pushpalatha, M., & Kumarasamy, T. (2022). Entrepreneurship is a way of life, not a chance exclusively for women. Journal of Emerging Technologies and Innovative Research, 9(12), 19-23.
19. Pushpalatha, M., & Kumarasamy, T. (2023). Application of the Markowitz model to the NSE's fifteen selected stocks and the Nifty Fifty index with regards. Dogo Rangsang, 13(6), 182-186.
20. Kumarasamy, T., & Pushpalatha, M. (2023). Social media’s effect on Generation Z in India. Journal of Sales, Service and Marketing Research, 4(2), 1-8.
21. Kumarasamy, T., & Bharathi Priyadarsika, B. (2026). Customer financial behavior and marketing strategies of post office savings schemes in Coimbatore. International Research Journal of Modernization in Engineering, Technology and Science, 8(3), 299–300. https://doi.org/10.56726/IRJMETS90594
22. Kumarasamy, T., & Lokesh, R. (2026). A study on green initiatives of tourism in Coimbatore City. International Research Journal of Modernization in Engineering, Technology and Science, 8(3), 327–328. https://doi.org/10.56726/IRJMETS90595
23. Kumarasamy, T., & Akshaya Sri, S. (2026). A study on impact of green marketing on purchase decisions among Gen Z – A study with special reference to Coimbatore. International Research Journal of Modernization in Engineering, Technology and Science, 8(3), 318–319. https://doi.org/10.56726/IRJMETS90596
24. Kumarasamy, T., & Hema, D. (2026). Security incidents and digital payment adoption in Coimbatore. International Research Journal of Modernization in Engineering, Technology and Science, 8(3), 308–309. https://doi.org/10.56726/IRJMETS90598
25. Kumarasamy, T., & Srinithi, S. (2026). Financial inclusion and its impact on rural development – Special reference to Pollachi. International Research Journal of Modernization in Engineering, Technology and Science, 8(3), 372–373. https://doi.org/10.56726/IRJMETS90602
26. Kumarasamy, T., & Harshini, S. (2026). FinTech’s role in enhancing financial inclusion and sustainable growth of MSMEs in Coimbatore. International Research Journal of Modernization in Engineering, Technology and Science, 8(3), 208–209. https://doi.org/10.56726/IRJMETS90617
27. Kumarasamy, T., & Harshini, S. (2026). FinTech’s role in enhancing financial inclusion and sustainable growth of MSMEs in Coimbatore. International Research Journal of Modernization in Engineering, Technology and Science, 8(3), 208–209. https://doi.org/10.56726/IRJMETS90617
28. Kumarasamy, T., & Gayathiri, B. (2026). Study on effects of government sponsored banking schemes with special reference to Coimbatore. International Research Journal of Modernization in Engineering, Technology and Science, 8(3), 403–404. https://doi.org/10.56726/IRJMETS90620
29. Kumarasamy, T., & Hari Eshwar, B. (2026). Digital financial literacy and its determinants among rural consumers in Coimbatore. International Research Journal of Modernization in Engineering, Technology and Science, 8(3), 485–486. https://doi.org/10.56726/IRJMETS90653
30. Kumarasamy, T., & Keiser Jahaan, J. (2026). Influence of neuromarketing techniques on consumer buying behaviour in Coimbatore. International Research Journal of Modernization in Engineering, Technology and Science, 8(3), 475–476. https://doi.org/10.56726/IRJMETS90656
31. Kumarasamy, T., & Harsha Vardhanan, G. (2026). Impact of social media marketing on consumer behaviour towards socially responsible brands in Coimbatore. International Research Journal of Modernization in Engineering, Technology and Science, 8(3), 539–564. https://doi.org/10.56726/IRJMETS90663
32. Kumarasamy, T., & Ram Kumar, R. (2026). Impact of FASTag adoption: A study on fuel savings and carbon emission reduction in India. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(3), 1630–1637. https://doi.org/10.15680/IJMRSET.2026.0903059
33. Kumarasamy, T., & Sona, S. (2026). Reverse logistics and waste management: Optimizing returns, recycling and resource recovery. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(3), 1670–1675. https://doi.org/10.15680/IJMRSET.2026.0903065
34. Kumarasamy, T., & Vinidhadevi, G. (2026). Post-pandemic supply chain disruptions and the development of resilience strategies in Virudhunagar District. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(3), 1814–1819. https://doi.org/10.15680/IJMRSET.2026.0903090
35. Kumarasamy, T., & Mithra, K. (2026). Impact of gamification in financial apps on user engagement and investment frequency in Coimbatore. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(3), 2047–2054. https://doi.org/10.15680/IJMRSET.2026.0903100
36. Kumarasamy, T., & Mithun, S. K. (2026). A study on buying behaviour of motorcycle through test drive marketing. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(3), 2041–2046. https://doi.org/10.15680/IJMRSET.2026.0903113
37. Kumarasamy, T., & Akshaykumar, B. S. (2026). Role of assessing the adoption of artificial intelligence in MSMEs: Drivers, barriers and economic impacts in Coimbatore City. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(3), 2075–2084. https://doi.org/10.15680/IJMRSET.2026.0903119
38. Kumarasamy, T., & Srinivasan, S. (2026). An analysis of the present status and future prospects of artificial intelligence in Coimbatore. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(3), 3003–3013. https://doi.org/10.15680/IJMRSET.2026.0903123
39. Kumarasamy, T., & Varshni, J. (2026). Exploring the practical & ethical challenges of introducing consciousness in AI in the healthcare sector of Coimbatore. International Journal of Multidisciplinary Research in Science, Engineering and Technology, 9(3), 3096–3104. https://doi.org/10.15680/IJMRSET.2026.0903133
40. Sreenidhi, T. S., Kumarasamy, T., & Kavipriya, R. (2024). Electric vehicle adoption for sustainable development in Palakkad: Customer awareness, satisfaction policy, and manufacturing strategy. ShodhKosh: Journal of Visual and Performing Arts, 5(1), 247–254. https://doi.org/10.29121/shodhkosh.v5.i1.2024.3416
41. Kavipriya, R., Kumarasamy, T., & Sreenidhi, T. S. (2024). Examining Gen Z consumers’ purchase intention towards organic food in Coimbatore City. ShodhKosh: Journal of Visual and Performing Arts, 5(1), 218–224. https://doi.org/10.29121/shodhkosh.v5.i1.2024.3400
42. Kavipriya, R., & Kumarasamy, T. (2025). An analysis of health consciousness and cultural values as predictors of organic buying behavior of Gen Z women in Coimbatore City. Anusandhanvallari, 2025(1), 777–78
43. Sreenidhi, T. S., & Kumarasamy, T. (2025). Impact of performance expectancy and maintenance cost on adoption intentions of consumers toward electric vehicles in Palakkad District. International Research Journal of Education and Technology, 8(11), 264–277. 

1. Entrepreneurial Development, Dr.M.Pushpalatha,& Dr.T.Kumarasamy Vertex Research and Technology, ISBN:978-81-965070-6-0.Dec 2023 ·        
2. International conference information technology Dr. T. Kumarasamy – ISBN No. 978-620-7-47288-8; Lap Lambert academic publishing 2024

1. Pushpalatha, M., & Kumarasamy, T. (2023). Emerging digitrends that will influence the banking and financial services sector shaped in 2023. In Digitalization of the Indian Financial Sector (Vol. 4, pp. 171-175). Shanlax Publications. ISBN: 978-81-19337-00-2.
2. Pushpalatha, M., & Kumarasamy, T. (2023). A new era of digital money and their impact on digital financial integration in rural areas: Research done in Coimbatore city. In Harmonizing Strategies for India@75: Perspective from UN Agenda for 2030 (pp. 65-80). July 2023.
3. Kumarasamy, T., & Pushpalatha, M. (2023). Impact of IPL on the Indian economy. In Harmonizing Strategies for India@75: Perspective from UN Agenda for 2030 (pp. 176-186). School of Commerce, SKASC.
4. Kavipriya, R., & Kumarasamy, T. (2024). Assessing the social impact of organic food startups on local well-being and economic development: A data-driven analysis. In Green entrepreneurship startups (Vol. 1, pp. 905-915). Coimbatore Institute of Information Technology.