DR. M. VIDYA MBA.,MPhil,MSc(App Psychology).,Ph.D.,NET., SLET.,

1. Dr.M.Vidya &Dr.P.Selvamani (2019),International Journal of Innovative Technology and Exploring engineering (IJITEE), ISSN: 2278-3075, Volume-8 Issue-12S, https://www.ijitee.org/wp-content/uploads/papers/v8i12S/L112710812S19.pdf

2. Dr.M.Vidya (2021) , Organizational Culture and Organizational Commitment Study at Coimbatore District, Nat. Volatiles & Essent. Oils, 2021; 8(5): 4944 – 4948

3. Mrs.Aishwariya.S & Dr.M.Vidya(2021), An Analytical Study of E-Banking Services with Selected Banks in Coimbatore City, Nat. Volatiles & Essent. Oils, 2021; 8(5): 4797 – 4803.

4. Mr.P.Thanigaivalen & Dr.M.Vidya, Performance Indicators And Progress Of Indian Commercial Banks (2021), Nat.Volatiles&Essent.Oils,2021;8(5):4733–4743.

5. Dr.M.Vidya & Dr.A.Mansurali(2024), Qualitative Analysis on Machine Learning through Biblioshiny,ACM Digital Library

6. Ms.Sathiya & Dr.M.Vidya (2024), Exploring the Transformative impact of Artificial Information in Library Research Management.

7. Vidya,C.Gopalakrishnamoorthi, K.Sharmila(2012), Importance of Micro finance in Economic development, Journal of Management Science Vol 2 ,Special Issue 4,ISSN 2250-1819.

8. Vidya & Dr.K.Dhevan (2016), A Study on the factors Influencing Online Shopping in Erode city,Indo Global Journal of Commerce and Economics, ISSN 2393-9796,Impact factor :3.220

9. Dr.K.Dhevan & M.Vidya (2018), Digital Buyer Behavior in B2C MODEL – An empirical study in Tiruchirapalli District of Tamilnadu , Sumedha Journal of Management, ISSN Print (2277-6753)

10. Online 2322-0449

11. M.Vidya(2019), B2C Digital Shopping – Structural Equation Modeling Analysis, Shanlax International Journal of Management, ISSN 2321-4643.

12. Vidya & Dr.K.Dhevan (2019), A Study on Consumer Behaviour towards Website factors in Online Shopping ,Shanlax International Journal of Management, ISSN 2321-4643.

13. Dr.M.Vidya , M.Pavithra, S.Arunraajavel(2020), Strategic Brand Management Process, Studies in Indian Place Names, ISSN: 2394-3114

14. Dr.M.Vidya,Mr.M.Stephenraj (2020),Mr.S.K.Manoj,Emotional Targeting on Product Purchase with varying

15. Dimensions- with special reference to Jewellery,Aut Aut research journal, ISSN No:0005-0601.

16. Dr.K.Meenatchi Somasundari, Dr.M.Vidya(2021) , A Study on Awareness towards Insurance and its benefits Among the public during Covid 19, International Research Journal of Humanities and Interdisciplinary Studies, ISSN 2582-8568

17. Dr.M.Vidya, Dr.K.Meenatchi Somasundari (2021), A Study on Work Life Balance of Women employees During pandemic, International Research Journal of Humanities and Interdisciplinary Studies, ISSN 2582-8568

18. Mr.P.Thanigaivalen & Dr.M.Vidya (2021), Impact of E-banking services towards E-banking customer,Kala : The Journal of Indian Art History Congress, ISSN : 0975-7945

19. Dr.M.Vidya, Dr.K.Meenatchi Somasundari(2021), Accessing Consumer Behavioral Intention factors towards Herbal Cosmetic Products, Kalyan Bharathi, ISSN No. 0976-0822

20. Dr.M.Vidya, Dr.K.Meenatchi Somasundari (2021), Brand switching Determinants of youngsters in Telecom Industry for pursuing Online Education, Shri Vaishnav Institute of Management

21. ISSN 2249-1643.

22. Dr.K.Meenatchi Somasundari, Dr.M.Vidya (2021), Assessing the Influential factors of Buying Behaviour of College Students with reference to Social Media advertisement in Instagram, IBMRD's Journal of Management & Research, Print ISSN : 2277-7830, Online ISSN: 2348- 5922

23. Dr.M.Vidya(2021). Influence of Online portals in supporting Student Education, Primax International Journal of Commerce and Management Research, Print ISSN : 2321-3604

24. Dr.K.Meenatchi Somasundari, Dr.M.Vidya (2021), Employee Safety and Performance in Quick

25. Service Restaurant during New Normal,IARJSET International Advanced Research Journal in Science, Engineering and Technology, ISSN (O) 2393-8021, ISSN (P) 2394-1588

26. Dr.K.Meenatchi Somasundari, Dr.M.Vidya (2022), Work life balance of women employees and Retention effect in IT Sector at Bangalore city – assessing Covid impact, Journal of the Oriental Institute M.S. University of Baroda, ISSN: 0030-5324

27. Dr. M. Vidya, Dr. J. Mary Saranya, Prof. Adarsh (2023), Customer Experience Management study towards Selected hospitals in Coimbatore district, Utkal Historical Research Journal, ISSN : 0976-2132.

28. Dr.M.Vidya & Mr.P.Thanigaivalen (2023), A role of Financial Knowledge and Financial Attitude on the Financial Behaviour of Customers at Private banks in Tiruvallur district,Education and Society  (UGC Care Journal) ISSN: 2278-6864

29. Mr.P.Thanigaivalen & Dr.M.Vidya (2022), A Study on Factors Influencing the Financial Performance Analysis Selected Private Sector Banks in India,International Journal of Engineering and Management Research e-ISSN: 2250-0758 | p-ISSN: 2394-6962 Volume-12, Issue-3.

30. Mrs.P.Devika & Dr.M.Vidya (2023), A study on Customer Satisfaction towards various investments in Coimbatore Region,Sanshodhak, ISSN No. 2394-5990:Pages 82-87

31. Dr.M.Vidya & Mrs.P.Thanigaivalen (2023), Worklife Balance among Generation Z Employees of IT Sector, Sanshodhak, ISSN No. 2394-5990

32. Mr.T.Parthiban & Dr.M.Vidya (2023), A study on Performance Analysis of Equity Mutual Fund Schemes of Selected Banks,Sanshodhak, ISSN No. 2394-5990

33. Mr.C.Julian Gnana Dhas & Dr.M.Vidya (2023), A study on Risk faced by street vendors in Coimbatore district, Sanshodhak, ISSN No. 2394-5990.

34. M.Rajesh & Dr.M.Vidya (2024), A Study of Automation’s impact in Agriculture,ShodhKosh: Journal of Visual and Performing Arts, April 2024 5(4), 352–359

1) Dr.M.Vidya (2022), Impressive Online Markets, Lambert Academic Publishing, ISBN -978 -620-2-51679-2.

2) Dr.M.Vidya (2023), Television Advertising -A Robust Marketing Embellishment, ISBN -978-620-6-14864-7

Dr.M.Vidya, Mr.S.Yaswin, A Study on the role of Cloud Computing in Enabling Digital Transformation in Finance.

Dr.M.Vidya, Mr.S.Yaswin,A Study on socially responsible investing in Emerging Markets, Opputunities and Challenges.

Dr.M.Vidya , A role of study of Internet of Things (IoT) in smart cities.

PATENT NO : 202231008006 A ARTIFICIAL INTELLIGENT BASED SMART BILLING SYSTEM AND APPLICATION FOR THE E-COMMERCE SITES DT : 11/03/2022